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Energy Deregulation: Spawning New Business Opportunities

May 17, 2010

When Energy Deregulation was approved at the national level in 1998, it opened up the electricity and the natural gas markets to a more competitive atmosphere while providing the people the power to select their energy providers. Texas was one of the early states that adopted energy deregulation.

Because of this, new Texas electric companies or Retail Electric Providers (REPs) have emerged to compete with the incumbent electric companies, offering the consumer several choices to select an electricity plan and provider. This eradicated the virtual monopoly that existed in this industry since it began and opened new doors for upcoming entrepreneurs to try their hand into this already established market.

Energy deregulation has removed or simplified the restrictions to become an entrepreneur supporting and or owing an energy related business. Entrepreneurs with foresight should find this a wonderful opportunity that promises an exponential growth for their investments.

Reasons to Consider a Business as an Energy Provider or Marketer

• If you have access to capital (a few million dollars) entrepreneurs can grab this business with high potential as an electricity provider. However money alone will not guarantee success you will need to know the energy market and have the right management team in place along with a plan to acquire customers. On the other hand, entrepreneurs with limited capitalization can enter this business as an affiliate marketer, working for an electricity provider and marketing their services to home or business establishments.

• The perfect timing is now, as more and more states contemplate on implementing energy deregulation or trying to streamline their existing regulations in this area, timing is everything if you want to establish your name in this industry and grab a strong foothold in the market.

• Low cost start-up operational requirements. As a buyer and seller of electricity, you do not need to have huge investments in setting up sophisticated facilities, offices or distribution and marketing channels thanks to outsourcing. Affiliate marketers can choose to do it person-to-person or work in the comforts of their own homes using the internet.

Energy deregulation has created thousands of jobs i.e call center reps, door to door reps, IT, etc in addition to providing choice to consumers. The opportunities open to entrepreneurs as a result of energy deregulation is a great business opportunity with a huge potential for profit to investors, marketers and even home-based entrepreneurs all wanting to take a bite of the electric pie.

One Response leave one →
  1. May 29, 2013

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